Brand Development



When we started a business on AliExpress, we realized that Chinese brands can also go to the overseas. At that time, we were considering not only selling our products, but also building and propagating our own brand. In 2017, we officially started the business of building a global fast fashion makeup brand, with a goal to enable global users to obtain beauty at a low cost.

Product is the soul of a brand, so we have always been attaching great importance to the quality of our products. After comparing with the product quality of international brands, we have been working hard to achieve the same or even better quality. In addition, we reduced our production cost by perfecting the production chain, thus achieving the production of low-cost and high-quality products. We have been constantly pursuing to make our products perfect, which has made our brand develop rapidly in Southeast Asia in a short period, and be deeply loved by beauty makeup consumers there.